Mianyang Vocational And Technical College Brand Building Research

In the ages unrest of the education industrialization and the market economy construction, especially with China joined WTO, the high vocational colleges are faced with competition and unprecedented challenge which are brought with socialization and market-oriented. For 21 centuries, the brand will become the first sharp weapon for the construction and development of the high vocational college.This text elaborated the purpose and the meaning of the brand construction from the development and main standpoint of the brand theory. The paper refined the brand construction of Mian Yang vocational and technical college by borrowing from the brand theory.Next, this paper has come to the necessity conclusion of the brand construction through the analyzing of the development status quo of the brand construction of Mian Yang vocational and technical college. At the same time, the paper analyzes the valid environment of Mian Yang vocational and technical college, and it provides a basis for the possibility of the brand construction of Mian Yang vocational and technical college.Finally, this paper use the related theories and thought of brand strategy, and combining numerous examples, synthesizing various factors, then putting forward the related strategy brand construction on Mian Yang vocational and technical college. This portion is also the stress of the paper.In the enterprise fields, the brand construction are popular for a long time, and the related theories are already more mature, but it is very weak in the realm of the high vocational college education researching. This paper hopes to provide ideas for the brand construction of the high vocational college through the brand setting up strategy of the business enterprise and related theories.