The Evolution Of Gift's Forms And Presenters' Motivation

In the field of sociology and anthropology, present studies on presents have mainly been focused on primitive tribal and economically backward areas, which are different from the social forms. Such researches are made to find the difference of economic forms in the past when gifts served as the carriers and the economic forms at present when goods are used by comparison of the two. While as to the rural society of China after the reform and opening-up, presents in ceremonies, under the deepening influence of marketing transference from manual entities to currencies. In the two phases of present performance, the motive of presenters have gone through great changes.By the analysis of the motive of presenters in the two phases, this thesis has walked out of the dichotomy of dividing it into gifts and commodities. It also have a glimpse of the transference situation of rural society under the influence of market economy, by means of taking modern economic element and traditional present exchange into consideration.