Private Vocational Colleges Education Brand Strategy Research

Private vocational school as China's vocational education system is an important component of vocational education plays an important role, but there are also many issues, its development is faced with difficulties. How to out of the woods, how to explore and improve the mechanisms for Private Vocational college education brand, make them play the effectiveness of the brand, this is a very important question and has very great practical significance.The economic competition core of 21 century is technology and talent competition. The overall quality of workers, professional ability and skill level of a country's economic performance capabilities and international competitiveness play an important role in the decision. Modernization, high standard and a full system of higher vocational education is to support economic development to build important infrastructure projects, the core to issue is how to develop higher vocational institutions, internal students and some develop problems. With economic development, social progress, Private vocational institutions have become a regional human resource development to ensure effective supply and promote the work preparation system, the implementation of employment and re-employment project in an important and indispensable position.From the private vocational school education is concerned, the meaning of the brand, including promotional strategies, teaching development, marketing plans, educational products, language environment, living environment and cultural atmosphere, employment and so on. The education system must works together to build a brand and its development in order to create a stable living environment. In the private education market areas, personnel subject to the outdated concepts and institutions. Usually only in private school enrollment as a measure of the success of the only indicator, but no serious study. In fact, behind the enrollment reflects the many different factors, Including cultural advocacy, policy, efficiency, educational products, enrollment chains and market competition factors. Shandong Vocational College of S.H of finance and trade through years of development, also faced with a stable, centralized, sustainable strategic options, the face of market opportunities and challenges, S.H to be on the market positioning, brand strategy, marketing re-think.We can adopt a variety of ways, from the culture, organization, product, pricing, channels, services, several-pronged approach, or to professional ethics, professional quality-based, professional ability to cultivate the core of the private vocational colleges and other educational teaching system analysis; or through vocational qualification certificate, academic certificates as a link to the implementation of private vocational colleges academic certificate and vocational qualification certificate system integration, in the private vocational school education in the implementation of a genuine "double permit" system; or deepen reform, Private vocational schools so that the work of personnel training and employment market, and foster social development and human resources to adapt to market demand; or good practices, The establishment of private vocational colleges with practical teaching system characteristics; or through the brand positioning to promote the employment system reform, optimize the allocation of human resources and so on.In 1999, on the basis of Union University in Shandong Province and by the People's Government of Shandong Province, the State Ministry of Education for the record, Shandong S.H Vocational College of Finance and Trade, established as a full-time ordinary institutions of higher learning. Its particularity is that, because the content is rich, gradually and closely related to economic and social development by governments around the world and the education sector's attention. However, the fame and respect has not been widely recognized by society.Constraints of higher vocational institutions to develop the various deep-rooted problems can not be ignored, especially in the construction of school culture, organizational systems development, product services, how to find the best prices, the public development of channels and services, etc. resulting in graduates career capacity is weak, poor adaptability, employment problems are conspicuous, and thus lead to higher vocational institutions, especially private vocational schools crisis of survival. Also common in colleges of education, shortage of resources hampered the improvement of the quality of education, and school characteristics, and brand creation.This research on S.H Institute for the brand strategy study, the ultimate aim is to build into a "corporate society most in need of higher vocational colleges," and the establishment of the brand strategy implementation methods of operation, so that everyone in the organization aware of their entire The value of brand building. S.H Vocational College of Finance and Trade Opportunities and challenges in this context of the times, S.H Institute of market competition, development must follow the rules to business needs as the core, take the road of brand institutions to sustainable development, Built to Last. In such a market context, brand strategy through research, search for companies and students, Curriculum that matches students and effective ways to gain competitive advantage, strategic position to establish its brand for the development of other vocational colleges to provide reference.