University Campus Culture And Its Over All Image Design

In this paper, it is studied and discussed in a deep and wide sense that university campus culture can performance directly or indirectly the overall visual image of design for their cultural ideas and content as the current social and cultural development is in background of cultural and economic.If you want to analyze the image clearly, it is necessary to tracing the source of its cultural roots. Culture's support and promotion plays a dominant role in development and changes of human society. Therefore, the main contents of this article began from the culture and explain clearly that the campus culture at a sub-cultural dimension is a relatively independent part in the background of main social culture. Clarifying the concept of campus culture, which is divided into the spirit, cultural activities and cultural environment of university campuses, analyzing theoretically and classifying in rational and detail is conducive to the overall theory of the corresponding image design on a programmatic basis.In order to learn advantages and sum up the problem, this paper also presents the current status, advantages and disadvantages of University campus culture in Developed countries and also the current status, preliminary fruit we got now and advantages as well as problems and shortcoming s of the one in our country. University is not only a cultural institution, but also an enormous system, so it related to management issues. This paper explains the campus culture in education, management and image and sets forth the concept that image is performance of cultural.In this paper, the biggest space is used to address the campus and cultural development strategies and building a campus culture and its brands as the overall image of the design, of which unifying the university campus culture's spirituality and MIS in CIS; unifying university campus culture's institution and BIS in CIS; Unifying university campus culture's materiality and VIS in CIS, so that it is conducive to form a system between the abstract concept of culture and management style and concrete image performance and conductive to understand, manage and promote the outside image. During the brand promotion of university campus culture, it performs in detail the principles and the method of the overall image design and so on.In this paper, theory is connected to practice, practice is on the basis of theory and theory is proved by practice. The author used an instance of designing for Hebei Northern University to show the idea that theology and image are both important to state the content and idea clearly in the kind of design paper by the words and illustration style. The author has got some creative fruit such as publishing some relevant papers, for example, " Talking About University Visual Identity Visual Design——Also Hebei Northern University CIS", "Journal of Hebei Northern University," 2006, No. 6;"University Campus Environment-oriented Identification System Design"as a paper,"Packaging and Design" in November 2006 No. 139 overall. Some design proposal such as "Hebei Northern University Visual Identity Management System." has been adopted by Hebei Northern University: Since the above study and research, Art Design is a subject which rich in practice and it is necessary to get the theory from practice. Meanwhile, it needs theory to raise practice level which is meaningful to the current design education and design culture industry.