South American Football Culture Research

The British introduced football to South America in 1865, British had great influence on the early development of South American football. Football rooted in South America, it has been given a unique charm, now, and football has become the label of culture of South America. This paper is the study of South American football culture as a post-colonial culture. The purpose of this paper is from cultural perspective, along the development and the evolution of the South American football, in-depth analysis to show South American people how to turn this popular sport around the world with its own cultural identity combining, and form a unique cultural phenomenon. The occurrence, development and change of the football culture are inseparable from the mass media, which is formed under the guidance of the mass media. The development process of South American football is the process of mass media innovation and continuous interpretation.Through reading the relevant literature, this paper bases on the background of the development of South American football, divided into four historical periods of South American football, namely the start-up period of the development of football in South America, brilliant period, integration period and the new period. According to Engels, "culture is the people of culture", and select South American football organization and management, players, skills and tactics, the public's attitude toward football, football and politics, discusses the five culture factors of South American football. Place these five South American football culture factors in the development of South American football history, combined with the mass media, discuss the development and changes of South American football culture, and discuss the mass media's role in this process. Finally achieving vertical and horizontal combination. The research shows that start-up period of South American football, western culture began to infiltrate into the South American football. Football from elite to mass, players'outflows, football Association and football club cracks, which are professional bud. After the popularity of paper-based media, and the rapid spread of South American football, the style of football there appeared, the mass change attitude on the football, the government began to rally public support through enabling football. Brilliant period of South American football, Western cultural infiltration into the South America football, South American in the process of their own culture seeking, formed professional football. The club benefit from professional, the turbulence players, football technical and tactical shape. Bohemian led to outbreak of violence in the playgrounds. South America's dictatorship, by encouraging the development of football to achieve national harmony and national unity. Integration period of South American football, South America and Europe began to exchanges football culture frequently and South America maintain their own characteristics. Chaotic management has accelerated the football association and clubs problems. The media began to create football stars, television as audio-visual media, accelerate the exchange of South America and Europe in technology. Fan clubs come there. The media started to use the special relationship between football and politics to increase sales. New era of South American football, football globalization along with football commercialization, football corruption is endemic. More players enter into the stadium of Europe. The world's integration of techniques and tactics of football is coming. South American football has become a kind of attitude towards life and lifestyle. The supervisory role of the media prompted the government to take measures to solve the problem of corruption.