Construction Of The Campus SNS Websites In China And Future Development

SNS (Social Networking Services) social networking service, also known as social networking service, is a social network formed through the Internet application services. Among them, specifically for campus student services Web site called Campus SNS SNS website. SNS site from March 2001 the rise in the United States, after 5 months on the popular all over North America. In recent years, contact the family home, all net, happy network services such as provision of SNS websites have mushroomed up shot. Since the end of 2005, all of which network its inception, quickly get students of all ages, to become the most popular online student community. However, many domestic SNS website, business model and profit model for fuzzy, while the invisible restrict its future development. This article focuses on campus SNS site construction perspective, some of the largest campus in order to allegedly SNS website - for all network development, construction cases, tentative analysis of China's campus SNS website construction and future development. SNS in the development situation sorted and summarized, summarizes a series of campus SNS site features and characteristics and needs of the user based on the look out for information on current security issues, the lack of domestic venture capital, profit model and value chain is not long enough immature and other constraints on campus SNS website development bottlenecks. And make the campus SNS site in China should be adopted in the future to create the characteristics of localization services, identify core customers, increase customer loyalty, while actively working with other operators, to enhance the commercial use of data and protection to progressively explore for its own development the road. In order to ensure adequate profit space, the campus SNS website operators can use the following profit model: accuracy of advertising, online gaming services, software text marketing and word of mouth promotion, and actively develop value-added services network with other operators.