Study On Text Of Reporting Olympic Game Of Urban Newspaper Of China

Urban newspaper is merged in newspaper orientation, market orientation, news orientation and so on. It also contains past characteristic of evening newspaper and pays more attention to reporting social news, sports news and amusement news. With high democratic consciousness and stand it has got the general welcome of most of people. The competition of urban newspaper regards news report as the core. It has set up all events liked by people in Olympic Games once every 4 years, the high-level athletes the whole world assembling to participate the contests, so it makes the competitions have characteristic of performance, antagonism, emotion, suspense, publicity, global etc. Thus it has offered inexhaustible news resources for masses' media. " Beijing Evening News ", " Guangzhou Daily ", " Dahe Daily " have possessed the distinct characteristics of contemporary city newspaper of China. The retrospect of the course of the content of report on Athens Olympics of three newspapers and 20 Olympic games of " Beijing Evening News " report is fully embodied the distinct characteristics of the urban newspaper in the Olympic Games report. That is to say, make issue magazine, transmit the standardization, individualized Olympic Games information to readers, pay close attention to the first scene, fully meet reader's information demand as soon as possible, pay attention to spreading dynamically at the same time, interact with reader, communicate and exchange in many kinds of means, link up the emotion, reflect the respect to audiences. To media of China, the Olympic Games in Athens is not merely a great game report of, it is also the preview of Beijing 2008 Olympic games report even more. Whether it could make the high-level report to Beijing Olympic Games concern the quality and image in the media of the world of media of china. So facing Beijing 2008 Olympic Games, the medias taking city newspaper as representative should strengthen the Cultural Olympics idea, strengthen the sports reports to plan, strengthen the lever of the professional report. Thus it will improve the level of report on great game of urban newspaper further and make urban newspaper of China become the powerful media with influence power of the world finally.