Research On The Way To Promote Marketization Of Chinese International Based On The Background Of Cultural Industry Development

The international spread of Chinese language is not only a pureeducational career, because the language itself is a product, especiallywhen it was in the period of internationalization, it’s more like a culturalproduct.Therefore only in a market or industry way, it can acquire asustainable and promising future. In recent years," Chinese fever "appears, it’s a direct result of China’s social and economic development,not just the result of a strong push by the Chinese government.In this case,we should have a clear understanding. From the perspective of theory, theworldwide attention about the Chinese language is an economicphenomenon. Therefore, we must treat international Chinese educationwith a market economy perspective. Based on the above basic law, if weare to seek a worldwide support points of the spread of Chinese language,from the current " Chinese fever" intrinsic motivation, as long as Chineseeconomy can continue to develop, as well as the market has enoughspace,there won’e be avoided of a sustainable increasing of " Chinesefever ". If the goal of market-oriented of the international spread ofChinese language, on the one hand it will open new markets for Chineseeconomy, on the other hand it will increase the wage of Chinesepractitioners,and it will also attain a significant meaning in the way ofenhancing the breadth、persistent and in-depth aspects of the international spread of Chinese language.Statistics show that as of the end of2010, more than96countrieshave established322Confucius Institutes and369Confucius Classrooms.In2010, the Confucius Institutes and Confucius Classrooms openedChinese courses of various levels of service more than18,000registeredparticipants reached36million people, organizing various cultural eventsover10,000sessions, participants over500million people. Meanwhile,the Confucius Institute is constantly trying out new market-orienteddevelopment model, and has achieved some results. Some otherinstitutions such as the Institute of Chinese language teaching in theworld, Chinese Teachers Association, Chinese Society of teaching andother academic organizations and groups, which play different roles inChinese language teaching in their respective countries. Chinese teachingprofession most renowned academic organizations-the WorldAssociation for Chinese language teaching, has held11sessions of theGeneral Assembly, members have grown to more than1,000people, ofwhich40%were foreign members, over42countries and regions. Otherscommitted to intercollegiate exchanges between Chinese and foreignstudy program also organized a very successful, one of the most famousinclude: Columbia University-Central Nationalities University Project(CIB), University of Mississippi, USA-Central University forNationalities Project (MIB), Princeton University-Beijing Normal University project (PIB), Harvard University-Beijing Language andCulture University project (referred to as: Harvard college), the UnitedStates CET Chinese academic project (CET), these institutionsorganizations and projects in the international promotion of Chinesemarketization process have played a very important role.This article provides ideological support and theoretical guidancefor the international promotion of Chinese behavior in the market, whilemaintaining market and industrialization path, exploring in addition togovernment investment, according to existing international promotion ofChinese resources to change the status quo of the solution. Boost thedevelopment of China’s cultural industry, find and expand thedevelopment space of Chinese culture in the world, to ensure thatChinese civilization Everlasting.