Visual Communication And Quantitative Research On Commercial Fashion Photography

Fashion Photography is indispensable in todays business world, it’s importanceto the fashion industry is self-evident. Photography is the same to painting andwriting, it is a form of expression to show the details of charming clothing, and notonly show their understanding of beauty, but also to express their own ideas.Fashion Photography constituted by different visual elements, variouselements are indispensable between each other, all the elements form a work thatcan be accepted by the audience, and fashion photography spread to the audience inthe form of advertising.In this studying of fashion photography visual elements,we used the eye trackertest which is a advanced research methods, by this we can do some quantitativeresearch to the visual elements.Through the test results,We were able to make ascientific understanding on these visual elements,then use them reasonable.This article consists of five parts, the first chapter illustrates the importance offashion photography in the modern business world, analyzed the background offashion photography, Explained the necessity and urgency new research methods tothe commercial photography.The second chapter analyzes the constituent elementsof fashion photography, summed up the advantages of a photographic imagetransmission. The third chapter analyzes the interaction of fashion photography withthe audience from the visual perspective of psychology and consumer psychology.The fourth chapter focuses on the eye test done for the fashion photography, fromthe analysis of the test results of eye movement, we can know the role of differentvisual elements work in fashion photographyand it’s importance.In the fifth chapter,we predict the future development ofthe pulse of fashion photography, based on the contents of the previous chapters.This article uses a combination of qualitative and quantitative research method,although extracted from the study of the theoretical achievements of guidingsignificance for the practice of photography,but some perspective is not perfect,need to be further validated in future practice.