The Visual Turn Of Contemporary Luxury Fashion Photography

As the changes of The Times and the development of economy,luxury is no longer so distant and,in People's Daily life has become usual consumer goods,and people's enthusiasm for luxury goods is increasingly strong.Given the luxury in this particular category,in the marketing,the most attention is to win more potential business opportunities from the vision,is one of the biggest difference of and other series products.Because of the particularity of luxury,elegant fashion magazines binding has been the classic luxury brand advertisement text,let us in the mind a gorgeous and dazzing visual spectacle,and the spread of the publicity and image of luxury goods has become inseparable,photography then become its major means of advertising visual performance.Now we see the large luxury advertising is through the evolution of the era of fashion photography,and combined with out by luxury culture and the art of photography "fashion photography" emerging industry,it should be said that many consumers and through fashion ads for luxury goods have a certain understanding and the understanding,also makes the visual spectacle become an important part of the industry development.Now,the arrival of the new media makes the luxury fashion advertising is facing new challenges,how to transform traditional visual effect after the development of new technologies as a better process it is important to show to the public.The dominance of fashion magazine is interactive,innovative,rapid aging more shaken by new media,makes photography in luxury goods and play a role in the visual transmission way took a new turn.This thesis mainly study of the visual turn of contemporary luxury fashion photography,analysis in the new media environment after intervention,the luxury fashion advertising in the marketing and promotion,photographic image how to better use of digital technology and new media rich visual representation,and outside in the visual representation of combined with the latest social media as a breakthrough;Analysis on the technique how to old change new,and the impact of China's local fashion photographer in the future and development.