A Study On The Planning Of Advertisements In Chinese Universities

Heidegger had predicted that humans would enter the" Globalized Images." With thedevelopment of society, the traditional ways of reading has been difficult to fit people’s audio andvisual psychological. The transition of human consciousness and thinking, has become the mainway to accept and perception the world. The promo of the university’s image is like a carrier ofthe University development, with a profound impact on improving social awareness, forimproving the core competitiveness, to realize the sustainable development among universities.The planning of the promo of the university’s image plays an important position.Based on The Western management expert Marston’s "GRE" formula which is related to thepublic relations activities The promo of the university’s image planning would be divided intothree key areas: pre-planning, interim planning, post-planning.The first chapter defines The promo of the university’s image, including；the planningdefinitions, principles, the status quo, significance. This chapter focus on the overall grasps ofthe basic concepts and theories.The second chapter of the promo of the university’s image analyzes the making-process.The whole process is divided into three parts: pre-planning: concept and content planning;Interim Planning: creative techniques and creative process planning; the late of planning: thebrand image shaping and communication operations planning. By analysis the relevant case, theoverall grasp the promo of the university’s image planning, and puts forward some constructivecomments.The third chapter is through over the personal creative practicing: QuFu Normal University,2013the promo of the university’s image "the holy institution of learning, Confucianism and seawave." planning and production process, to explore the scientific image videos college planningprocess.Chapter fourth of college planning carried The promo of the university’s image Prospects:diversified micro-era highlights creative ideas, interactive digital image promo highlightingVision college, for promoting Universities Display the constructive comments.