| The author of this paper used the SWOT analysis method, PEST analysis method, five forces analysis model, industry competition analysis method and resource capacity analysis method, analyzed the professional operation of film&television investment and the difference between film&television investment company and film&television investment fund, researched how to analysis and how to choose film&television projects. This paper provides certain theoretical instruction and practical reference about the strategic positioning and implementation of Shanghai Wondrous Film&Television Investment Co., Ltd.Firstly, the author analyzed the external environment of China’s film&television investment, including the macro economic situation and the changes of relevant policies®ulations. Secondly, author analyzed the industry environment of China’s film&television investment, including the industry pattern, industry chain, industry attraction, market competition and development trend.Finally, on the base of the above-mentioned analysis, the author researched and made the company strategy and implementation measures, including ability training, risk control and the improvement of human resource system. The company is supposed to adopt a strategy of portfolio investment (both TV drama and film) and positioned itself as a professional genre film investor. It should take the differentiation and low cost market strategy. For the investment strategy, the company needs to give consideration to both the risk investment and the debt investment. The major products of the company will be low&medium cost films and TV dramas, including the TV drama of realistic themes, the thriller film, the urban life film, the campus film, and the inspirational films, etc. |
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