Research On HY Company Investment Strategy From The Perspective Of Enterprise Life Cycle Theory

The media and film and television industry is a part of China's cultural industry.With the continuous deepening of China's cultural industry reform,the global economic and cultural ties are getting closer and closer,and the living standards of our people are improving.The demand for spiritual culture has increased,and our film and television industry has also developed rapidly.Among them,the "Provisions on Supporting the Development of Cultural Industry in the Pilot of Cultural System Reform" and the Rise of the Domestic M & A Wave in 2013 have had a significant impact on the development of the domestic film and television industry.How can companies respond to externalities based on the characteristics of their own development stages? Changes in the environment,formulating a reasonable investment strategy,and how to integrate resources after investment to achieve synergies have become urgent issues.From the perspective of the life cycle of an enterprise,analysis of the investment strategy of the enterprise will help the enterprise to grasp the operation of the investment strategy and its deficiencies,in order to achieve the results of timely adjustment of the investment strategy,and avoid missed development opportunities due to the failure of the investment strategy.Theoretically,there are relatively few cases of researching corporate investment strategies from the perspective of corporate life cycle.In practice,more attention is paid to the implementation results of corporate investment strategiesless.Based on the above background,the discussion based on the characteristics of the enterprise's life cycle and the investment strategy of the enterprise will enhance the scientificity and rationality of strategic investment,which is of great significance to the investment practice of the enterprise.This article uses a combination of literature research and case analysis to conduct research on selected topics.The paper selects HY Company as the research object.First of all,the company's life cycle theory,synergy theory and financial decision matrix theory are explained,which lays a theoretical foundation for the analysis of the life cycle division and investment strategy of the case enterprises.After a deep understanding of HY companies,the SWOT analysis is used.,PEST analysis and analysis of financial decision matrix,analyzes the investment environment of HY companies,and then analyzes the basic situation of investment and the problems of investment strategies.The research results believe that HY companies enter the mature stage of diversification.The investment strategy has weakened the advantages of its main business,cross-industry mergers and acquisitions did not produce long-term synergies,and the performance of the real-life entertainment business was less than expected.In view of the above issues,the paper recommends that HY companies strengthen the relevance of diversified investments,highlighting Core competitiveness;strengthen the integration of resources after mergers and acquisitions to improve mergers and acquisitions performance;make full use of its own IP value,and enhance the performance of real entertainment.This has practical significance for HY companies to improve the recent recession in performance,and it also serves as a reference for the investment strategy of the same industry.