A Study On The Tea - Horse Road Culture From The Perspective Of Image Ethnography

With the rise of research and tourism on Tea&Horse Road, the community more and more concerned about the Tea&Horse Road. This paper attempts to study cultural phenomena, summed culture, from Tea&Horse Road ethnographic images of social life and culture. By analyzing the Image Ethnography cultural expression to know how it records culture, rescues vanishing culture, and its cultural ideas.Beginning of this paper I studied Tea&Horse Road subjects related image ethnography, and selected anthropology documentaries made in home and abroad to be analyzed and interpreted.The second chapter based on the theory of Anthropology and Visual Anthropology, from a cultural perspective to analyze Tea&Horse Road theme Anthropological express of image that show material culture, spiritual culture and institutional culture, explore cultural implications.On the concept of cultural anthropology basis, and production methods and principles of ethnographic images, Analysis of representative works on the whole concept of culture, concept of cultural relativism, and cultural change ideas. Concluded the significance of theoretical basis of Anthropology of Image Ethnography. Finally, the paper analysis Image Ethnography on discovery, formation and protection of Tea&Horse Road culture from the perspective of the image ethnographic features to meaning, as well as provides methods to anthropological expression of image’s theory and practice development...