The Dissemination Of Continental Films In Taiwan From 1997 To 2012 And Its Reflection

Due to various historical, political and other factors, the two film exchangeexp erienced the long separation, isolation. Since eighty or ninety’s of last century, with the thawing of relations across the Taiwan Strait, Strait gradually in the film excha nge. Although the mainland movie and the actors more and more become regular s at the Golden Horse Awards, there are more and more mainland movie and mai nland actress by the Taiwan audience familiar, but inevery limited quotas, spread in Taiwan, the film is a matter of acceptance or the audience from the box office on t he degree of the whole or just passable, most of the continent the film to go over seas and Taiwan have The climate does not suit one. Like many in the continental i ncome billion movie box office revenue in Taiwan, hundreds of thousands, tens of thousands, or even thousands of box office. So, why the mainland film in Taiwan a cceptance is not high, the film in Taiwan and the spreading process of the specifi c encounter what problem, also is the main content of this paper to explore.In recent years, the academic research for the two film increase, but mostresea rchers are focusing on from the perspective of Film Ontology of style, itsaesthetic f eatures, image building, the development of historiography, the two film compariso n of interpretation, and for the dissemination of results, the film in Taiwan analysis i n addition to Mr. Wang Qinghua who has done research,basically belongs to the blank. But after the author’s field study found, spread in Taiwan, the film heavily, so we need urgently to follow up the deep research in this aspect, that Taiwanese cul tural needs fundamentally, thus make the market in Taiwan, the film, not only resul ted in the mainland movie blind to enter Taiwan.The main content of this paper is the use of research methods of anthropolo gy field investigation, literature, comparative research, interview and logic analysis,f ield investigation of Taiwan area, respectively, for some well-known scholars, film cri tics, directors, audience conducted in-depth interviews, in order to understand the cu rrent status and causes of the current Chinese movie dissemination in Taiwan are a. For the future, the film in Taiwan spread gives a reference. The article is divided into4chapters.The first chapter, the mainland movie spreading in Taiwan introduction. Theres earch from the mainland movie spread in Taiwan’s background, research review, res earch purpose, research methods, research emphasis and difficulties,research mainly uses the theoretical framework, the use of resources and other aspects of.The second chapter, the mainland movie since1997in Taiwan cinemas, all box office data and social responsiveness. Found this fact, film spreadingunfavorable in Taiwan. Raises the following several chapters on Cause Analysis of reasons for the defeat at the box office.The third chapter, from the four aspects of the cultural diversity, policies and regulations, promoting and publishing, market consumption capacity to illuminate the mainland movie dissemination reasons in Taiwan.The last chapter, some problems encountered in research and the problems to be solved.At the end of the article, the author will all the interview contents in the appendix show the way, this will also become a valuable research data.