On The Role Creation In Drama Marketing

Drama marketing is a progess full of performance behavior. I trid to use the role shaping as a piont, through the drama marketing as a whole to analysis as the main performance, drama-drama organization, through analy three sections of the MI、VI、BI, start from concept to visual stimulation, and eventually into the action to analyze the role shaping. And the audience is a important part in interaction, the audience to refine and specific, to establish a clear audience concept, clear positioning itself began to build character.in this progess the d drama organization is still active to create expectations audience. Stage performance is a narrow range, but the stage outside the social performance range is much larger, the stage performance as much as possible to extend, originally belonging to the background of the performance is more and more of performabilty dramatic, standardization, finally, on the basis of the existing ways for the future, development prospect.through analyzing the role shaping in drama marketing, integration of the existing theatre marketing approach, explore more different drama marketing strategy, can better serve the drama art.