People - Oriented And Experience - A Comparative Study Of Layout Design Of Electronic Newspapers

Electronic newspaper is derived by means of the development of Internet technology and a kind of new media, with the rapid development of the new media era of the Internet and electronic technology, the increasing maturity of electronic newspapers have transformed the original science fiction, abstract concept gradually for the familiar forms of popular media. Electronic newspapers and periodicals in the form of its unique form and distribution means of communication, breaking the reading ideas and habits. Electronic newspapers and compared with the traditional print, because the princes in the different medium,the layout of performance by the static into action, has the more novel and more convenient reading experience, giving the audience readers all-round sensual pleasure. Electronic newspapers and periodicals layout design involves the artistic, functional, cultural diffusion, despite some readers to accept, in the form of electronic reading and electronic reading as the main source of receiving information, electronic newspapers and periodicals format design still needs further development and perfect, how in today’s electronic newspapers booming from the visual Angle of aesthetic design perfect it is the purpose of this study.This article from the reason of traditional press to the electronic press transformation, analysis this kind of transformation for the audience reading form and the effects of the publishing industry. And focus on comparative analysis of the characteristics of the traditional print and electronic newspapers, to explore the relationship between the readers and reading experience, to solve the problem of reading form under the big transformation. Based on both in the form of content, production distribution, reading experience and the format design,refining the advantages and drawbacks of their respective advantages. Sum up the suitable for the design principle of electronic newspaper format "humanist, to experience a major", advantage of the characteristics of both compensate each other, and promote development. Make the pay attention to the format design principle, the reader reading experience in electronic newspaper format design in the future play a feasible guidance. Organization, integration, interactivity,aesthetic in the design of readers experience oriented principle, become theguiding principle of the electronic newspaper format design. According to the electronic newspaper format design principle, but also for analysis of three kinds of popular e-reader. In the "people-oriented, to experience a major" under the guidance of basic principles of format design, three kinds of readers also yan reached out for the format design in the specific design principles of reader.In this paper, the innovation is not only the future of reading experience design was discussed, in the "people-oriented, to experience a major" design under the guidance of the principle of electronic reading will get better development. And according to the proposed design principle to carry on the design practice of existing magazine. Ascension magazine original design level,make the reader’s reading experience is more rich and deep.