Research On The Current Situation And Strategy Of Shanghai Musical Market

Musical has developed for nearly a hundred years. By the means of various forms and excellent performance practices, it has been loved and accepted by more and nore people around the world, and formed Broadway and London’s West End two centres. With continuous development of Chinese economy, foreign cultural exchanges, people’s living standards and the art appreciation, musical has come into people’s horizons and getting deeper into their lives.As a bridgehead of China and foreign cultural exchanges, Shanghai tied with Musical,which from overseas, more earlier. In 2002, Shanghai Grand Theatre has introduced "Les Miserables", which was known as the an ice-breaking trip in China. After that, Shanghai continue to lead the development of Musical. Meanwhile, as a kind of developing art, musical does not have much experience to learn, except for the Broadway and London’s West End in the world. Therefore, musical in Shanghai also faced with some problems, the strengths and weakness are side-by-side, the opportunities and changes are both exist.This paper tries to research and analyze the art performing market in Shanghai, especially the musical performance market. Using any approaches especially SWOT matrix to analyze musical market in shanghai. Focus on the achievements, discover the insufficient,pay attention to the future of musical of Shanghai.At last giving some suggestions to the development of Shanghai musical market.