Research On Sports Dance Training Market In Hangzhou Based On SWOT Background

As the rapid development of China's comprehensive national strength at this stage,the economic level is also rising rapidly,people's consumption level has reached a new level,people's attention to their own health is also deepening.At this stage,China vigorously develop the sports industry,sports dance as one of the important components of the sports industry,more and more consumers love and accept.Today,a variety of training institutions continue to emerge,the training market has grown,sports dance training market is also booming,has great prospects for development.However,the development of sports dance training market is relatively rapid,but the corresponding theoretical research is lagging behind,hindering the sustainable development of sports dance training market.This paper analyzes the sports dance training market of Hangzhou by means of literature,questionnaire,expert interview,field investigation,mathematical statistics and logic analysis,and holds the general situation of Hangzhou sports dance training market,This paper analyzes the advantages and disadvantages of Hangzhou sports dance training market by using SWOT analysis method,explores the countermeasures to promote the better development of sports dance training market in Hangzhou,and provides reference for the comprehensive development of sports dance training market in Hangzhou.Research shows that:1.Hangzhou sports dance training market as a whole in the early stages of development,sports dance training institutions are small,most of the private school,curriculum and teaching content is more single,professional dance teachers still need to be expanded.2.Hangzhou sports dance training market consumer groups are mainly children and social groups.At the same time Hangzhou sports dance training market,the proportion of male and female consumers imbalance,reached 1: 3.Consumers to participate in training institutions,most of the motives because of personal hobbies,they are Hangzhou sports dance training market as a whole is more satisfied.3.Hangzhou sports dance training market development in the broad market prospects,low market access threshold and lower consumption costs for the Hangzhou sports dance training market provides a good development advantages.National policy support,the rapid development of economic and cultural circles in Hangzhou and sports dance events continue to emerge for the Hangzhou sports dance training market development provides a good opportunity.4.Hangzhou sports dance training market,the overall level of management to be improved,training institutions propaganda is not enough,the concept of backward parents led to lower popularity of sports dance.The fierce competition in the training market and the impact of other forms of dance have posed a serious threat to the development of Hangzhou sports dance training market.