The Influence Of New Media On Art In The Whole Media

Now, under the background of the whole media era, new media has brought new possibilities for all areas of the future, of course, the art is no exception. This paper focuses on the impact of new media for the artist.Tracing the source, in the course of history, the relationship between the social status of a variety of media and publicity among artists is the basis of this paper. From the Middle Ages, as a craftsman artist to half of the 19 th century, the original purchaser of the French government as a major sponsor of the avant‐garde art system, gradually replaced by a competitive art market. In the art market, salon, galleries, museums are propaganda media art. In addition, the sponsor of this special group for the development of the social status of the artist and the art has an important impact.Exhibitions, galleries, salons these media has a long history still exists today, and they still play a role. Media development so far, such as network media, electronic media and other new media system growing, fast their speed of propagation, the broad scope to surprise people time and time again. New media, especially micro‐channel, providing more opportunities for "equality" for artists, highlights demonstrate the value of art.However, the advent of new media has brought a series of problems. Adorno’s critique of mass culture, Benjamin’s book, "The Work of Art in the Age of Mechanical Reproduction" is in response to these issues. New media art in the face of the audience becomes the object manipulated, lost self. Art is gradually losing its cult value.In today’s reality, the fault of the total charge of contemporary art, the rapid development of electronic media and the flourishing art scene since the media makes the media under the profusion of chaos. In this environment of artists, how to do it? In fact, early in the 19 th century, the media has an important communications tool for artists. In this paper, Andy Warhol, for example.This paper aims from a different perspective ‐ to consider the medium itself, provide new clues for the contemporary art scene.