Research On The Media Convergence Of Interactive Digital Media Publications

This is the golden time for the advance of media,and the ongoing era of “Internet +”and Big Data is promoting media's development and evolution.Developing from tradition forms to now brand-new and digital media,this industry has penetrated into all aspects of people's lives and exerts its significant power.Many industries are seeking for integration development for its essential role and media is not the exception.The most usual form of media are books,newspapers,televisions and broadcasts.However,during the process of convergence,its development is vulnerable to a few factors and can also have some demerits.And with the fast growing of media convergence,the trend is prosperous and the primary technology has gradually matured.The emergence of interactive technique has played a pivotal role in this revolution.This paper will make a thorough inquiry into this major change.Against the background that the interactive publications occupy a large amount of people's time,the way of making the this publications' evolution more robust using media convergence is the key problem that demands the whole society's attention.This paper will shed light on the expression of media in terms of digital transformation of graphic design,the interactive development and convergent trend of digital publication based on relevant documentation in the visual expression form of traditional and digital media.Some robust points for the convergence will be offered on the detailed and profound analysis of the media convergence and interactive media publication.Nowadays,the problem that how to pave way for optimal development and solid foundation of interactive digital media publication is worth pondering on under the main trend of media convergence.It is well believed that the convergence should be on the basis of a broader vision and an open mind and people should also grope for more creative method of integration and for publication design of stronger interaction,which will match the demands of new era as well as providing forceful support for the media convergence.