Inheritance And Utilization Of Cultural Symbolic Resources Of Xi'an Great Site Based On Urban Communication

Great site is unique to China on a large scale, high-value cultural sites in general. With national attention on the cultural heritage protection and development, great site once again become the focus of the industry and academia, especially in China’s rapid urbanization is currently in ruins and cultural resources has become a big city image spread, the spread of urban culture, urban modernization media communication, inter-city generation spread, tangible and intangible symbolic city of international spread. Xi’an is one of thousands of years of history and culture of the ancient capital, and lots of great sites and other cultural sites, become a cultural pillar of Xi’an urban development. Academic research on large sites, mainly from large sites protected mode and industrialization mode expansion, this paper from the perspective of the city to explore the heritage and spread the use of Xi’an ruins symbol resources.Mainly from the following aspects to explore:(1) The relationship between large sites and urban development. This paper explores the city great site to promote the development of urban construction in the city, the terms of exchange between the cities and the urban culture of foreign dissemination reveals the value and role of large resources in the city ruins symbol transmission.(2) large sites as a tangible symbol of heritage and culture in the city using functional transmission. Great site space as an entity in itself is a media and communication symbols, and symbols, as a space to be able to carry meaning. Focused on the big sites symbol indicator, instead of function, representative function, endorsement function, cognitive function,communication function and its use in urban heritage and transmission.(3) large sites in the city as a symbol of intangible cultural heritage dissemination and utilization. Intangible cultural symbols is based on the basis of the physical space is an extension of tangible cultural space is based on customs, social customs, folk activities great site to form the basis of physical space, etc., has become a cultural landscape of the city. Respectively, from the Xi’an city ruins symbolic resources spread perspective international heritage and utilization.(4) Internationalization of the city is the urban development to a certain stage of an inevitable trend, but an international city to city to be featured as a city symbol in order to have international recognition and international influence. Xi’an international metropolis development strategy must highlight the historical and cultural characteristics of Xi’an, Xi’an great site features historical and cultural characteristics. Xi’an International Perspective of Communication highlights the need for more communication capacities and dissemination of large sites featuring Xi’an.Great site is a part of the city, to promote the development of the city, but also to the city’s development plan for the purpose of cultural heritage sites, we can not put aside the history and culture of the site can not be contrary to the direction of development of the city. Therefore, it is necessary to pay attention to the material properties of the large heritage sites and use the value of the spread in the city, but also take into account the large ruins of intangible cultural symbol value of the spread of the spread in the city. The great ruins tangible and intangible cultural symbols of heritage and cultural symbols and Urban spread to combine international and become a cultural symbol of urban cosmopolitan characteristics.