Research On Implantable Advertising In Hollywood Business Model

Implantable advertising appeared in the movie is originated from the United States in the 70 s, and accepted by the majority of the audience and merchants, quickly catch on around the world, become a kind of new advertising media. With the rapid development of film industry in our country, the film in the form of advertising is also quickly firmly established in the film market, gradually realize the long-term development. Especially in changing media environment nowadays, traditional advertising for today’s audience, too hard, thus its effect also gradually deviate from the expected, into a bottleneck. The new movie implantable advertising is to let people shine at the moment, also get the favor of merchants and producers.Currently, advertisements in films have been common in our country, and has set up a development to a certain size, the audience for the movie implantable advertising is used to, but in comparison with American type industry, our country still has some problems in this field. Due to the existence state of China and the United States and the differences of culture, whether in our country in the future can be directly from theexperience of the United States about movie implantable advertising has yet to be thinking, but in our country can be found in Hollywood ads technique available, apply to the production of the film and television works, realize win-win situation of art and commerce, it is not only a product placement direction, is also very worthy of study of an emerging field.Based on the existing research results of implantable advertising, and using the relevant theoretical research and empirical research, comprehensive summary and absorption of relevant data and the existing research results, discuss advertising forms the unique connotation in the movie, operation and the produced for a long time, in the form of law. In cases of Hollywood movie implantable car advertisements- "007" series of films, the film’s product placement in analysis. Through reasonable analysis, trying to be the source collocation method carries on the classified and summarized. To be possible in the future the trend about the development of the implantable advertising industry reasonable anticipation. For Hollywood commercial mode of implantable advertising operations, summarize and consider whether such marketing model for the movie ads in China.