| China is still developing, real estate became the benchmark of national economic development. China’s economy by leaps and bounds, to a certain extent, to stimulate the real estate industry to a higher quality and more formal development. Tourism, real estate belonging to the new branch of Chinese real estate industry according to market demand and launched. Its target market is mainly tourism advertising market and consumer travel market investors. Thus, the spread of advertising and content delivery goals should be divided into two categories. A class mainly for marketing purposes, mainly for investment in tourism real estate projects, reflect the product selling advertising optimization role. Another reflect promotional purposes, mainly for tourist consumers(tourists) travel experience, advertising mainly geographical and cultural projects in the region.Information technology era, advertising has gradually spread deep into every aspect of people’s lives. But currently on the market, "one thousand one side" the status quo is worrying, how to make tourism real estate ad caught the attention of the public in all kinds of traffic, resulting in the experience and desire to buy is now the focus of real estate advertising design. Combined with local cultural elements is the concept of tourism real estate ads renewal and social needs, culture and advertising links will lead to design of Thinking modern designers.This article is intended to analyze the "Kunming Street" tourism real estate projects advertising investigation. Combined with regional cultural studies, tourism, real estate and advertising analysis and comparison of different creative advertising medium and implemented the use of other issues, to explore regional culture in tourism, real estate ad in use can be implemented and influence. At the same deep level mining in the process of applying the existing problems and propose future regional culture in the tourism real estate ads use trends. |
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