Application Of Regional Culture In The Real Estate Advertisements

In China, the development of real estate projects under the premise of evolving economic and culturalgenerated. Throughout the course of the development and sale of real estate projects, the ad plays animportant role. Generally, real estate advertising into promotional advertising, image advertising,advertising and public relations advertising concept four types. Economic globalization has broughtmodernization and the information society; advertising has gradually penetrated our everyday life, andgradually affects our lives. With the constant influx of domestic and intricate thought, designed to bring theopportunity to advertisers, but also brought unprecedented impact. How to make real estate ads cause in thevast flow of information in the public’s attention is focused on the design of today’s real estate advertising.For real estate advertising, its role is to attract the public eye, change "passively watch" to "active forhidden." Therefore, the nature of real estate advertising is to have another attraction, persuasive languageand memory points, text, images, with the most eye-catching way can be passed on to consumers. That iscorrelation advertisements (Relevance), originality (Originality), shocking (Impact). National culture is toimprove ad relevance using one of the effective means of originality, shocking.Traditional national culture as nutrients, like constantly nourishing and supporting the broad design,and designers continue to draw nourishment from the traditional culture, access to knowledge, maximizetheir design in order to play, so better for goods and services. A good design and creativity, you can shortenthe distance between the designer and the customer directly. From culture to start with culture to enrich andprofound grasp of national characteristics, so that the design work is full of rich cultural heritage and has abroad space for development, advertising design usually penetrate a "meaning" word, and reflect the charmof traditional culture. Only clever perfect traditional culture and advertising design together to map out aunique aesthetic charm of Chinese culture and contemporary. So how will national traditional culture andadvertising design integration is a major test of local designers. Many classic works in advertising design isbased on a combination of these works in a way some of the traditional culture of aesthetic factors, theseclassic works in advertising design not only reflects the views and trends change, but also reflects thehistory and culture of ethnic aesthetic tendencies, highlights the traditional culture and modern advertisingdesign to blend artistic charm.Gannan regional culture is a very important part of traditional Chinese culture among. Gannan region,there are four major regional cultures: red culture, songcheng culture, landscape culture, Hakka culture. Inrecent years, as people continue to progress forward cultural awareness, advertising designers have the redculture, songcheng culture, landscape culture, Hakka culture gradually applied to the advertising design. InGannan region, there are many real estate ads Gannan local culture figure. Gannan local regional culture isapplied to real estate advertising a creative work, making the influence of local culture in Gannan constantly expanding.Based on the Gannan mainstream newspaper real estate advertising media investigation and analysis,combined with cultural geography theory and cultural transmission theory, cultural and structural model ofthe real estate ads in advertising and marketing material and spiritual elements are discussed elements oflocal culture and analyze the relationship between local culture and real estate consumption. Application ofcultural criticism and suggestions made deep ideological application status through elaborate regionalculture in Gannan region in the real estate advertisements on the geographical spread of culturaltransmission in real estate advertising operation problems in the application.