Study On The Operation Strategy Of Taierzhuang Ancient City Cultural Industry Park

Culture industry is known as the sunrise industry in twenty-first Century. Agglomeration or cluster development of cultural industries derived from the cultural industry, is an important carrier of cultural industries development.The development of the cultural industry in China is also the height of the national strategy. Shandong provincial Party committee, the provincial government is determined to build a "cultural province" of the target. Zaozhuang city has a long history, splendid culture, excellent location, known as "the ancient city of rivers and lakes", with the State Council in 2009 as a pilot city of resource exhausted cities, industrial restructuring has provided an unprecedented opportunity for the city to develop the cultural industry.It located in the south of Shandong Taierzhuang formed in the Han Dynasty, developed in the Yuan, Ming and Qing prosperity. Because the canal and Xing, from the ruins of World War II due.Taierzhuang ancient city of cultural industry park is a comprehensive display of the history and culture of Taierzhuang area. After the reconstruction of the Taierhchuang, Academy, academy has water, Academy of cultural theme, academy have a pavilion, the formation of architecture, religion, sculpture, costumes, lighting, signboard, a series of unique characteristics of the ancient city of culture. Taierzhuang ancient city of Cultural Industry Park in Taierzhuang city as the breakthrough point, relying on the rich cultural resources of the canal culture, war culture and other cultural resources, accelerate the development of the park planning and construction and cultural industries, stimulating regional cultural tourism, economic, social development, national culture industry test Park awarded the national level. But found in its development process, there are many weak links need to improve, so that the operation mode to improve, to promote the development of the park’s smooth and healthy. This article is based on this to create and operate the Taierzhuang ancient city cultural industry park.At present, There are no systems to operational mode Taierzhuang city culture Industrial Park systematic analysis of articles. This paper analyzes the domestic and international operations of cultural industrial park models and theories This article hopes to use tissue operations management, industrial clusters, new public management and marketing theory, preclude the use of field research methods, combined with the status quo Taierzhuang city cultural industrial park, system-depth study of the operating mode Taierzhuang city cultural industry park, discovery highlights and experience, identify deficiencies and problems, suggest improvements strategies.This paper is divided into six chapters, The first chapter analyzes the background, significance, ideas, methods and research framework and outlines the main thesis of content and innovation. Chapter Two related theories and literature review, analyzes the connotation of cultural industries, property characteristics, the cultural industry park main operating mode and the cultural industry park operation mode formation mechanism, a comprehensive study of organizational operations management, industrial clusters, new public management and market marketing theory and systematic analysis of the current research. The third chapter in-depth analysis Taierzhuang city cultural industry park operational status. After the operation mode of Chinese and foreign cultural industry park to compare and choose the theory and practical combination of specific analysis operations overall park layout, management and support systems, operational status and the problems in the park on the weak link. Chapter IV Cultural Industry Park Taierzhuang satisfaction survey analysis. Through statistical analysis, reliability analysis, basic profile analysis, summed up the problems in the park operations.Chapter five Operations Taierzhuang city Cultural Industry Park optimization strategy for the problems and weaknesses proposed optimization strategies to promote the build into its "war haunt Jiangbei Water canal city, lifestyle," the state-level cultural and creative industrial park, and make development a "common spiritual home for the Chinese nation." Chapter six Summary and Outlook.