Study On The Composition Of Linear Cultural Heritage And Its Tourism Value Evaluation

The linear cultural heritage mainly refers to have a special cultural resource collection of linear or strip of material and non-material cultural heritage of ethnic group, canals, roads and railway lines are important form of expression, such as a form of the linear cultural heritage is the world’s heritage.In this paper the concept of the linear cultural heritage in a certain interpretation and analysis of the linear cultural heritage is the emerging of a new concept of heritage protection, it focuses on the linear area, diverse heritage elements involved and the material culture and non-material culture, has a high value of tourism. Using linear cultural heritage tourism activities is to realize the heritage "the protection, conservation and display target" important method to accurately evaluate the tourism development value and potential of the linear cultural heritage, to effectively protect and rationally develop and utilize the cultural heritage resources is of great significance.In this paper, as an example is the grand canal in the east section, the major cities along the grand canal in the east section(Hangzhou, Shaoxing, Ningbo) related heritage constitutes an in-depth excavation, carding and classification, sum up the linear cultural heritage(canal) constitute a classification table, put the type heritage is divided into five categories, 20 classes. And in the use of this form of the grand canal in the east section of heritage constitutes are analyzed, the results showed that the grand canal in the east section of the legacy of structure type is rich, the number is big, high level.According to the classification of the heritage of the Grand Canal in the east, section of forms is classified and summarized according to the characteristics of the linear cultural heritage, to build the linear cultural tourism value evaluation system, determine the relevant evaluation factor. And used the analytic hierarchy process(AHP) according to the above form along the grand canal in the east section of tourism and its major cities(Hangzhou, Shaoxing, Ningbo) was evaluated respectively. In addition, the tourism value in this correlation analysis made based on the Grand Canal in the east section of heritage has high tourism value and potential. As a basis for the Grand Canal in the east section of tourism development and puts, forward relevant Suggestions and ideas, the author hope that through this research for the grand canal in the east section of canal heritage protection and tourism development and utilization in the future provide the basis for research.According to the type of the Grand Canal in the east section of heritage and tourism value evaluation results can be found to speed up along the Grand Canal in the east section of tourism development is one of the important ways to improving the tourism competitiveness of east Zhejiang area. Is dominated by the government, the local related joint auxiliary enterprises, integration along the Grand Canal in the east section of the peripheral tourism resources. The use of the Internet, mobile phones and other emerging propaganda media to strengthen the propaganda, development of special tourist route along the canal, establishing the image of high quality, high reputation of tourism brand. Meantime strengthen the contact and interaction with the Grand Canal other paragraph, to make an excellent products for tourist route is the Grand Canal in the east section of the development of the tourism development goals. In addition, the linear cultural heritage as an important part of the world heritage, due to its peculiar trans-regional, content richness and dynamic increasing attention and concern in the world. As the "silk road" and "grand canal" in support of success, China became more and more attention of the linear cultural heritage. As a new mode of heritage protection, the protection of the linear cultural heritage can make heritage object is extended to the area, from the heritage of heritage protection units from the local government development to regional cooperation, all of these changes to strengthen the protection of world heritage has a huge boost.