Study On The Utilization Mode Of Heritage Tourism In The Grand Canal Jiangsu Section Based On The Perspective Of Regional Coordination

Since the protection,inheritance and utilization of the Grand Canal culture has become a national strategy,how to fully excavate the historical and cultural resources of the Grand Canal,highlight the cultural image of the Grand Canal,and actively promote the use of the Grand Canal heritage tourism has become a consensus in the development of the regions along the line.The development of Grand Canal heritage tourism with regional synergy is an inevitable choice that reflects the unity of heritage protection,inheritance and utilization,and the authenticity and integrity of the tourism experience.It is also an important task for the construction of the Grand Canal cultural belt and the Grand Canal National Cultural Park.Based on the perspective of synergy theory,this study takes the Jiangsu section of the Grand Canal as an example,and uses a combination of literature analysis,questionnaire survey,quantitative and qualitative research methods to study the collaborative utilization model of heritage tourism in the Jiangsu section of the Canal.First,according to the literature analysis and the status quo of canal heritage tourism development in the cities along the Jiangsu section of the Grand Canal,the current status of the utilization of canal heritage tourism in Jiangsu section is analyzed.The existing model types and existing problems are summarized to reveal the necessity and importance of regional coordinated development.Secondly,it analyzes the conditions and potential for the coordinated development of heritage tourism in the Jiangsu section of the Grand Canal,and proposes a model and space for collaborative development Third,carry out empirical analysis,based on the field investigation of the area along the Jiangsu section of the Grand Canal,using SPSS21.0 and AMOS21.0 for data processing and analysis.Based on the analysis of public perception and identification of the canal heritage tourism resources and the application of exploratory factor analysis and confirmatory factor analysis,the model research was conducted on the perceived value,satisfaction and behavioral intention of canal heritage tourism.The empirical analysis reveals the goal and direction of the coordinated development of the Grand Canal Heritage Tourism,and provides the basis for the optimization of the coordinated utilization of the canal heritage tourism.Finally,the optimal countermeasures for the collaborative development model of heritage tourism in the Jiangsu section of the Grand Canal are proposed.The Grand Canal Jiangsu section heritage tourism collaborative development model is a Point-axis-plane space integration model,canal heritage collaborative innovation utilization model,and synergetic model of canal heritage tourism function division.Based on this,the corresponding canal heritage tourism collaborative utilization strategy is proposed.