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On The Application Of Traditional Ink And Wash Elements In Commercial Poster Design

Posted on:2017-03-05Degree:MasterType:Thesis
Country:ChinaCandidate:Q L ZhaoFull Text:PDF
GTID:2175330485952869Subject:Arts
Abstract/Summary:PDF Full Text Request
Being a peculiar Chinese cultural symbol, ink painting has its specific artistry an d practicability. Art and design are interdependent. The aesthetic value of commercial posters continuously rises as the artistic taste of the populace keeps increasing. Theref ore, ignoring any part of art or design will result in misinterpreting of artistic works. C hinese ink painting is a special form of traditional artistry; it enriches the picture effec ts with different shades of ink color. Ink painting differs from standard fonts or image s used in traditional printing. As an important element of commercial posters, ink pain ting is now frequently utilized in graphic designs, especially in designs that feature tra ditional Chinese cultural traits. During the research process of this article, a mass of a cademic composition and scholarly information are referred. Knowing the current situ ation of ink painting and commercial posters, I used the historic evolvement of ink pai nting as the theoretic basis. This article analyzes the correlation between ink painting and commercial posters. This article also elaborates the practice of ink painting eleme nts within the field of commercial poster designing, based on several aspects such as t he picture composition, coloring, artistic conception and creative thinking. Furthermor e, this article articulates the influence of ink painting on commercial poster design, the historic interrelation between ink painting and commercial poster design, and how to maintain long-term development of commercial design while utilizing ink painting ele ments. Finally, this article explains the practical values of ink painting through severa 1 cases, analyzes how artists use ink painting as a symbolic art element in commercial poster designing and create effective business values. The prospect of this subject is q uite promising; it helps people understand the practice and influence of ink painting o n commercial posters in better way.
Keywords/Search Tags:ink painting, traditional culture, commercial poster, graphic design, and graphic composition
PDF Full Text Request
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