A Study On The "Going Out" Of Yunnan Minority Nationalities Documentary

In the multi-ethnic state of China, minority documentary has a unique position in the documentary film type of China. Yunnan minority documentary give people deep impression as it showed different life of many ethnic minorities. Especially its beautiful music and dance, unique natural scenery, colorful national costumes which let the world know more about this highly mysterious ethnic minority areas in Yunnan. As the country’s emphasis on cultural industry in the 21st century, Yunnan Province has put forword the goal to construct strong cultural province and attach great importance to the international communication of Yunnan minorities documentary. Therefore, the study of how Yunnan minority documentary better’"go global" has very important significance.Yunnan minority documentary has cultural value, economic value, political value and practical value. It has differentiated attract advantage, location advantage of radiation, policy support advantage and its strength advantage. Yunnan minority documentary’"go global" has experienced four periods of beginning, development, high-tide, difficulty and opportunity in parallel. Although Yunnan minority documentary "going global" has certain advantages, it has many problems. For example, the topic was too narrow, the technique of expression was too signle, investment was insufficient, the development was limited, focus on international awards, sales poor of international, restrictions of "going global", and weak international promotion. We need to solve these problems from the aspects of content production, international marketing and government support. In the aspect of content production, we need to analyze the needs of the audience, precise export orientation, based on national characteristics, using international language, change with the times and close to reality. In the aspect of international marketing, we need to expand transmission channel, enhance communication effect, improve marketing level, perfect industry chain, targeting the international market and build characteristic brand. In the aspect of government support, we need tore form the top-level design, strengthen government guidance, adhere to the diversified development and cultivating documentary talents.