In August,2008, Founder sued P&G on ground that P&G used “飘柔” in thetypeface designed by Founder without permission and the case was brought to People’sCourt of Haidian District Beijing and then to Beijing First Middle People’s Court. Thiscase was caused widespread concern. The first chapter introduces the background of thelitigation and its focus of dispute. The second chapter analyzed computer typeface andthe single word from a copyright perspective by parsing the manufacturing process ofthe computer typeface. In the writer’s view, the originality and aesthetic sensibilityshould be taken into consideration when it comes to whether to grand protection forsingle word. The third chapter researched the current state of single word protection inChina and some other counties in the world. The forth chapter introduces the necessityof protecting single word and the suggestion for system construction for protecting thesingle word as word in a copyright sense. As long as the single word, as an expressionof typeface, agglutinates the wisdom and creativeness of the designer, it should not bedenied the copyright protection. |