Research Of Motivation To Knowledge-workers In Yantai Daily Media Group

With the development of the theories and practice on media group , the development of media group in new time depends on knowledge workers finally . The advantages of management , technique and capital in media group can be substituted , except knowledge workers --- the core persons with ability . The factor of person with ability becomes more important in the new round media competition . Based on this , the scientific and valid motivation to knowledge workers , as a part of management in media group , plays an important role .Faced with the developing situation of media group and especially the problems in motivation of human resource management , the thesis takes an example of YDMG (Yantai Daily Media Group) , and make a research of motivation to knowledge workers in media group . The first section presents a summary of the motivation theories , and analyzes the motivation problems of the domestic and foreign media group briefly . The second part analyzes the concept and characteristics of knowledge workers . The third part addresses YDMG present condition and the pivotal problems that exist in motivation thoroughly . Lastly , connecting with the motivation theories and the specialty of knowledge workers in media group , the thesis puts forward countermeasures about how to improve the motivation to knowledge workers , after the research deeply on the performance management , the salary system and career develop management , which can be used for the reference to other media groups in China .