The Construction And Development Condition Of The Medium Organizational Culture

Organizational culture is a content went with the development of the management theory and relevant subject, such as anthropology,psychology,it has been a recessive ness signal distinguish to other organization,a great many both here and abroad specialist scholar have approached and research about it, in the manner of writing book and paper to publish in some magazine and net. But the focalization research about the medium organizational culture of our country are very few, mostly rest on emphasize the importance of the construct of the media organizational culture and so on, I was stimulated in these research achievement, and combine the related material I have collected, then the author decides to compose this thesis to research deeply about the construct of the media organizational culture.This thesis intend to solve two problems: one is to talk about how to compose the media organizational culture as well as the relationship with the stratagem and environment. From the view of management studying and the feature of media organization, the other is to approach the media organizational culture of our country on the stage and show the problems. In conclusion ,forecast the development trend logically.The thesis consists of three parts:Part one: Summarize the signification,content and function of the organizational culture .The headwaters of organizational culture gone back to Barnard appealed to attach importance to the homo-religion that was not perceived by people,he tried to apply the culture in anthropology meaning to organization. there are many different viewpoints of organizational culture ,this thesis definite it : it was organizational consciousness system that both that of finger one organization in the course of long-term practice formative for organize into a person engaged in some field of activity self-identity a whole range of consciousness system and homologous rules and regulations as well as elementary behavioral model. In content I connect the viewpoints of Don Hellriegel,Schein,Hofstede and some Chinese scholars, summarize out that it is mostly formed of five aspects: consciousness system,regime character norm,behavior principal mode,emblematic sign,norm personality,tale and legend, these five aspects are interaction and introductory. Then divided it into built-in function and external function according to it versus organization interior impact as well as organization and environment mutually impact.Part two: First of all, stress the importance of the medium organizational culture to the organization development. It make the people work together,enhance cohesion and make the development of medium durative. Then particularly explore the construction of medium organizational culture. It was about common sense organization leader,human spirit and team work. Any organization makes the most valuable object as their highest target,ideal,purpose,once this highest target and basic belief become the common sense of the member, it will be the strong cohesion and action standard. Point out the basic feature of the common sense and the four points in choosing,in following approach how to show humanities spirit in the construction of the medium organizational culture. At the last discuss how to train team spirit,construct sensitive organize structure and elaborate the whole superiority of the culture management.Part three: Summarize the insufficient soundness and news professionalism of our medium organizational culture. Bring out the obstacle in the course at last, prospect the trend.At the end of this thesis,summarizes the importance of organizational culture to the medium management, but still need to be researched deeply.