| Internet media and people's working life increasingly close ties between the network media to bring people to the freshest most abundant information and advice. Internet users can download, share, review information, may also release information. Strong network of media activity is unmatched by any media. Marketing strategy in advertising, using what media, how effective information dissemination through media advertising marketing strategy has always been the core proposition. Rapid development in the information age, how to network with the advantages of this new media to disseminate advertising messages, which will be advertising marketing strategy should not be overlooked aspect. Planning and production of video advertising and media relations are inseparable, when a change in the type of media, video advertising production also change. The development of online media to create video ads brought new possibilities, it has broken the advertising time and content restrictions, it makes commercial production in the form of a variety of changes occurred. How do video ads with new media to deliver the most effective advertising message out to become very important. This paper studies the long video advertising network media background, the type of long and features video ads and online media marketing. Of long-media video ads in the network communication and dissemination of the similarities and differences of television media, which summarize and conclude how to make to adapt to the characteristics of long-media communication network video advertising. |
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