| Emotion consultation blog is currently a common blog type which presents the interaction between transfer and audience. It is a kind of media forms of the users appealing to emotion experts on personal emotional pouring and emotional questions, generally presented in emotion experts blog as the Q&A forms and reflected the expanding of private subject to public space. Based on the literature of concepts, classification and present situation status of the blog, this thesis firstly determines the research object "emotion consultation blog" belonging to the consultation blog as a branch in the blog site. It focuses on the emotion consultation issues which sponsored by the blog owner for the transfer of social pressure as column type blog. Its essence is the spirit of altruism sharing. Secondly after the analyses of the emotion Q&A in emotion consultation blog and the professional psychological consultation, the thesis defines the concept of emotion consultation blog which is the study object from the connotation and extension two aspects.This thesis adopts literature analysis, data analysis, case analysis and comparison method to study,focusing on three questions: the reason of the emotion consultation blog that appeared, differences to the similar column forms in history and five communication elements characteristics of the blog based on the platform of blog technology.The appearance of emotion consultation blog is closely related to the public psychology under social transformation and the way people cope with pressure under special culture background. In the background of social psychology, the blog undertakes the function of the platform of public emotional expression, "another friend's suggestion" and partially psychological consultation.From the standpoint of media development, the appearance of emotion consultation blog is also not by chance, but by the evolvement of similar column format in the traditional media, such as in Zoutaofen's in history. Abroad, there also existed similar form such as . Under the background of the media integration, emotion consultation blog is closely related to the emotion Q&A column of traditional media. At present the emotion Q&A content presents in the emotion Q&A column, the emotion consultation blog and published books at the same time.With the comparison of five communication elements of similar column form in history, this thesis mainly analyzes the communication characteristics and the development situation of emotion consultation blog from the perspective of communication theory.Emotion is an important subject of life. Take advantage of blog communication, emotion consultation blog achieved the good communication effect. It has an important significance on relieving the current social psychological problems. But at the same time, it needs a further improvement. |