Business Plan For Functional Beverage Of Sichuan Fritillarias & Sydney

With the development of economy, the progress of society, peoples' consuming demand is experiencing a tremendous change. It is this change that brings about huge business opportunities to business companies, accelerating the expansion of business. In recent years, soft drinks have been gaining rapid progress. Against such a background, especially the situation that functional beverage gets great achievements, a new firm named Tianjian Beverage Company is to be established to develop this market opportunity. Through careful and elaborative investigation and analysis of domestic beverage market, we found that functional beverage in the beverage industry will enjoy a bright future, and will become a dominate fashion among beverage industry in the near future. So it is worthy investing and developing.In order to make investment reasonably, further analysis is made based on the above investigation. In this process we forecasts the market trends, designs the business and its channels to the consumers, budgets the investment, predicts the possible risks, plans to protest against them, and finally build a organization structure and make a action plan. So forms the Business Plan.The Plan is comprised of eight sections: a. describing the processof finding the business opportunity by the analysis of marketing demand based on analysis of the market trends; b. elaborating upon the products and service to be developed; c. forecasting the possible problems when the products are launched into market, and making protective strategy accordingly; d. developing the long-term company strategy, drawing up the marketing strategy and specific measures; e. concentrating on expounding the necessary preparation and developing the operation plan; f. elaborating upon financing plan and detailed arrangements, and corresponding organization and HR plan; g. predicting the possible risks in process of implementation, and designing a protective plan; h. making the action plan for implementation of the project.Therefore the whole plan concentrates on analyzing such themes as how to realize the company plan, how to carry out the developing strategy in beverage industry effectively, so that the plan can be a guidebook when it is implemented.