The Development Strategy Research Of GX KO Beverage Company Limited

With the rapid development of The Times and the economy,the socio-political,economic,cultural and technological have change,and the beverage industry has changed considerably as well.Since 2017,with the improvement of social employment expectation,residents' personal income and the consumer willingness,the consumer confidence index kept rising.At the same time,consumers' health awareness has been strengthened,and their consumption habits and attitudes have changed as well.Marketing channel online and offline bidirectional development,new retail bloom;As well as the penetration of mobile payment methods,it brings consumers a lot of convenient services and fashion experience,but also puts forward higher requirements for product manufacturers,and challenges and opportunities coexist for enterprises.In the rapid development of the external economy and competitive environment,enterprises should find their own positioning and development direction,combined with their own advantages,adjust their own development strategy,in order to adapt to the changes and development of the external environment,so that enterprises can be sustainable developmentThe development strategy of guangxi KO beverage company limited witch study and analysis in this article,firstly analyzes the current development strategy of the company's external macro environment and its own internal environment,and connecting with the trend of the development of the beverage industry is analyzed,by using PEST analysis,SWOT analysis,IFE and EFE matrix such as qualitative quantitative analysis methods secondly,Combined with the company's own advantages and characteristics to put forward the development strategy of guangxi KO beverage company limited.According to the guangxi KO beverage company limited leadership,brand advantage,in-depth implementation of the growth strategy,constantly develop new markets,by differentiation strategy continue to lead beverage industry development.And through the optimization of human resources,corporate culture optimization,improve the efficiency of capital utilization,strengthen warehousing and distribution capacity,improve network information technology and other means to ensure the effective implementation of the company's development strategy.