Study Of Case Analysis On Amway Company's Sell Strategy

Direct Selling has nearly a history of 50 years abroad , enter our country for 10 years. It is still a new and developing trade to our country, the views on it people hold different attitude. This text has introduced the developing history , scale and marketing tactics of Amway Company by selling Amway Company of enterprises directly to households famously as the example. The sales amount of Amway Company grows from 90 million RMB in 1998 to nearly 20 billion RMB in 2004, this is a surprising speed. 130,000 people are engaged in Amway's undertaking in our country at present, their average monthly income is above 1000 yuan. But with the enlargement of the turnover in our country of Amway Company, some questions are exposed , this suppresses the reason sold directly to households at many levels in our government too.This text on the basis of making investigations .In consideration of direct selling is a generally sale method in a word. This text has analyse the bonus systems of Amway Company, has analysed the rational factor of the bonus system, sales tactics, the distinctive qualities of staff training , team building of regarding bonus system as the core and discussing Amway. This text has referred to the existing problem of team building, at the same time this text has been pointed out under the circumstances that the great amount of bonus system is distributed too, some sales forces violate the principle of selling directly to households to operate violably, the phenomenon of storing goods maliciously. This text has put forward one's own suggestion to the above question.