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Design Patterns To Develop The Automobile Finance In China

Posted on:2006-12-29Degree:MasterType:Thesis
Country:ChinaCandidate:K YuFull Text:PDF
GTID:2179360155472223Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Finance plays a key role in the modern economy. With China's automobile consumption market opening to the outside world, the financial capital and advanced management technology has been pouring into China's automobile industry. The factories engaged in the national industry can't avoid competing with the foreign enterprises in the whole automobile industry. The services of the automobile finance are bound to be the focus of the competition in the domestic automobile market in the future. The automobile finance is the core and link between the automobile enterprises, sellers and consumers. And it is also a series of financial services to the automobile production and sales. As the automobile industry has developed quickly, the automobile finance had played and will play more and more important role. The highly professional automobile finance, a derivative of finance's deepening and automobile finance's reforming, possesses the quality and character of the financial products. Because the automobile finance is a totally new field in China, for the automobile industry, to adopt the proper development strategy and pattern is essential to win the competitive advantages and maintainable development. And it is also the key to solve the dilemma of automobile consumption on credit. This thesis begins with the analysis of the financial activities, including automobile production, circulation, purchase and consumption. It also carefully analyzes the financial theory on the consumption pattern introduced to the automobile industry from the developing countries. Based on the development of the macro-economy and automobile finance, the author makes a conclusion and sets up an analysis framework of automobile finance which is suitable to the national situation in China. Through the further study of the objective market circumstances and developing conditions of the automobile finance, the author aims at discovering the important marketing behaviors that influence the micro-environment in automobile market. The market analysis is used to bring to light three contradictions in automobile consumption on credit: the contradictions between production and consumption, demand for credit and capital supply, and the contradiction between supply and demand under the adverse choice. To counter the consumption demand of the common people, the author designs patterns in this thesis to develop the automobile finance in China. In this thesis, the author makes a brave attempt and successful breakthrough on the basis of the specific situation and economic conditions, embracing a sincere hope that these efforts can accelerate and promote the development of the automobile industry and finance in China.
Keywords/Search Tags:automobile marketing, automobile finance, pattern designing
PDF Full Text Request
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