The Research On The Development Of S Company's Automobile Finance Leasing Business

After the reform and opening up,China has introduced the new financing mode of financial leasing.Compared with the traditional financing mode,financial leasing organically combines "financing capitals" and "financing goods",and has obvious advantages in various industries.Compared with other industries,the development of auto financing lease in China is relatively short and lags behind.Since the finance lease model enters our country's automobile market,it has driven the development of our country automobile industry to some extent.Traditional automobile sales model has undergone tremendous changes,Automobile financing lease has become one of the main financing modes of modern automobile consumption,and is also favored by more and more automobile manufacturers.Auto financing leasing business in China has a broad development space,but the current situation of the development of the auto financing lease in China,due to the auto financing lease industry in China is still weak in risk control ability,the government also hasn't enacted perfect laws for the auto financing lease make.Therefore,the development of auto financing lease business in China is short of a sound legal environment,facing a greater risk of operation.In this paper,S company's financial leasing project is selected as the research object.Firstly,this paper collects the domestic and foreign research reviews related to auto financing lease,summarizes the research background and significance of this paper,and briefly expounds the research method and content of this paper.Secondly,the financial situation and business demand of S company are introduced and analyzed.By PEST analysis of S company's macro environment and SWOT analysis of its competitive environment,we conclude the macro and micro environment and competitive advantages of S company's financial leasing business development,and the benefits and existing problems of automobile financial leasing project are found out.Finally,according to the case analysis conclusion,combined with the industry macro environment and internal and external competition environment in which S company's financial leasing business is developed,this paper puts forward some Suggestions for the rapid development of S company's financial leasing business.