Product Mix Adjustment Research Based On Enterprise Core Competence

This thesis is aimed at studying the relation of enterprise core competence and product mix adjustment, adjusting product mix with the theory of core competence, that is to say we will direct product mix adjustment with the theory of core competence and create a core competence-based product mix. With the improvement of socialism market economy and the accelerated process of industrialization, especially the boost of globalization, product mix adjustment has been an emergent task in order to adapt to this kind of development swim, keep the firm's competitiveness advantage and maintain the firm's sustainable development. Most of the former researches about the product mix adjustment are based on the macrocosmic level, while those from the microcosmic level are very few. The theory of product mix adjustment roots in the theory of portfolio. Adopting the dynamic product mix adjustment is one of the important strategies for the firm's development. The firm's core competitiveness contained within the firm's organization which has the characteristics of uniqueness, value superiority, integrity, duration, extension, universal faintness, twoness, etc. is the source and groundwork of the firm's sustainable development. Product mix adjustment is an inevitable choice during the firm's development. developing the core competence does not mean that the firm can only focus on the production and operations in one certain field. Analyzing the relation between the core competitiveness and the product mix adjustment, this paper gets the result that there is indeed a close relativity between them which supplement each other. The strategy of product mix adjustment is based on the advance of the firm's core competitiveness, and the strategy of core competitiveness also has to use the continuously optimized product mix to enlarge its competitiveness t advantage. Setting up and then analyzing the quantitative optimized model of the firm's product mix adjustment, this paper makes sure the effect factors during the implementing process and analyzing the effect factors. As there are a great many of non-solving factors in the process of the adjustment of product mix, this paper mainly discusses the qualitative models. Based on these models, many trap problems which are possibly met during the process are discussed. Finally, taking XX machine manufacturing company as an example, this paper researches its strategy of product mix adjustment, analyses the necessity of implementing product mix adjustment strategy which is based on the core competitiveness, and then discusses the project of product mix adjustment. This paper places emphasis on the research of implementing frame and process of product mix adjustment, and finally establishes development strategies.