The Research Of Transformation And Change Of The District Tour Group

After 1998 year, some tour groups were set up through the government in our country. The characteristic of these tour groups is with lengthways the integral whole change into the group and has the strong region closing. It is different from the abroad tour groups. The abroad tour groups try to relate to marking with the business. At the same time, because the districts tour groups was not set up through the market mechanism, some problems come up :In the first, the relation is not fluently in the tour groups; secondly, the company manages the structure absurdity, and is hard to carry out science management; In the some time the development strategy is not clear, the groups is hard to group; The scale performance is not obvious, the professional division of lab advantage is hard to develop; The government and groups do not be divided. This paper tries to prove from the double price markup theory, the industry organization theory and the bargain cost theory etc that this kind of with lengthways the integral whole changes into the road of group turn the way and is not suitable for the development of our country modern tour industry. Thus from the actuality and the theories prove that it is necessary to transform and change the district tour groups.After analyzing the necessity of transformation and change of the district tour groups, the paper puts forward the target of the transformation and change of the district tour group: Under the background the market turn and under the economic system reforming continuously and deeply. It is close to combine to travel and travel market the request of the development, on the macro view, change the strategic development of the district tour groups, and change the organization structure, and change the investment strategy adjust. So the district tour groups are changed to the national tour groups. On the micro view, according to the norm of the modern business enterprise system, it is necessary to build up the real modern tour group company.The following is the path of transformation and path of change of the district tour groups:Firstly, to reconstruct the organization structure of the tour group in the reconstruct;Secondly, to build up the real modern tour group company;Thirdly, to adjustment the strategy of the tour groups;Fourthly, to make the manage power open;Fifthly, to decrease the cost of the transformation.