The Development Strategy Selection And Implementation Of ZhenYuan Co.,Ltd.

On the basic of analyzing the interior ability and exterior environment, the substance of strategy management is to study how to formulate, implement and appraise the medium-and long-term developmental . strategy under the active attitudes and systemic ways. With the development of 20 years reformation and open policy, some of the private-owned corporations, which are provided with certain scales and strength, are talent showing themselves. Each private-owned corporations is confronted with some problems that how to apply strategy management tool to turn up to their own developing way and how to possess stronger vitality to escape from eliminating through selection.This Paper regards ZhenYuan Zihui technology limited company in Zhejiang province as the study object, makes use of the theory of enterprise strategy management, according to the common strategy management process of strategy environment analyzing, strategy selecting, strategy implementing and strategy appraising, applying nature and quantitative analysis method, makes use of the PEST and Port 5 competitive power model respectively to analyze the macro environment influence factors and industry to find the opportunities and threats. Then finds the interior advantage and disadvantage through internal environment factor analyzing, and establishes the SWOT strategy matrix of Zhen YuanCompany, sets up the strategic scheme for selection. And then makes use of Boston matrix to confirm the company business combination . On the basic of the above analysis, makes strategy selection, establishes the company strategy aim and strategic plan. In the end, establishes strategy implementing plan, puts forward to some measures such as the share-out reform, business process reengineering, organization adjustment and 7 function strategies to make sure to implement the strategy, and also establishes appraisement and controlling system to ensure the execution of the strategy.