AA Life Insurance Company: Market Orientation And Stratagem. Of Individual Insurance

Insurance is the instrument for people to manage risk and distract risk, from the business insurance resume in 1979 in China. The main competitive bodies in insurance market become more and more. Foreign-fended insurance companies and stock companies rush in; make the competition of comparatively centralized market intensify.The former insurance companies have cognizant of the extensive management incapable of dealing with the change of market, and they began to think of revolution, they hope in virtue of revolution to improve the management. And the newly arrived foreign fended insurance companies have to adapted to indigenous market, be in the examination period, in the situation, much attention has been paid to a company located inner the heart of west China. The AA life insurance company became the leader of the life insurance for its outstanding individual insurance industry. They build a top marketing team of China, known as prominent value, quality, and performance less than two years. And their performance per person is 3 times than average; meanwhile their service is highly praised. When the confrere visited the company, many questions have been asked such as if they have used some new measure to inspirit stuff or used new project to improve their sales. But just like a adage said:"Every one appraised the success for its tactic while they didn't realized this is the result of the right stratagem promotion. "This article aims exactly to explore the key factors of how to succeed in insurance marketing today to readers through the analysis of its market orientation and its differentiation stratagem.