Rebuilding Plan Of KA Franchise Distribution Network

KA company is outstanding leadership which bend itself to provide high quality product and service to consumer in world-wide image industry. Nowadays, KA has maximal market share in business of film, paper and printing equipment. KA have invested more than $1200 million in China to produce full series image product including film, paper, chemical, traditional and digital camera and printing equipment. Base on countrywide wholesaler and dealers, KA company set up a large and steady distribution network to provide efficient and reliable product to consumer. "KA imaging network" is a multiple shop plan in world wide, which provide convenient and full series image product to consumer . Depending on guide and help from KA company, independent investor can build up image store with systemic management and standardization. KA image distribution network was opened in China from 1994 and become the maximal retailing network including more than 9000 stores now.But nowadays, because of the impact from digital camera, KA is faced with great challenge from serious decrease on film and film printing sales in top and secondary cities .In the marketing status, KA must rebuild the franchise distribution network to fight in new marketing condition—digital change in top and secondary cities and traditional product penetration in level 3&4 marketing. In the article, I will design rebuilding plan of franchise distribution network base on the stratagem modification in KA company .The paper comes up with five parts.The first part—KA franchise distribution network actual status will be described in the part. Nowadays development and work status will be described.The second part—The issue of KA franchise distribution network rebuilding plan. The theoretical and the practical background of this subject will be found out, and the theoretical and practical significance of this subject will be explained.The third part—The contents and object of KA franchise distribution network rebuilding. In this part, affection factor, rebuilding content, scope, principle and standard will be described in detail.The forth part—the proposal of KA franchise distribution network rebuilding , which is the most important parts of this paper. Based on the analysis hereinbefore, the six main rebuilding contents come up in detail— stratagem, network point distribution, network line design, network side cover, network flow content and management and network staff managementThe last part—The part is the end part in the subject. First, anticipative result is showed, then faultiness issue is described ,last, franchise distribution network successful factors are summarized in the last part.