The Marketing Strategy Research On MS Telecommunication Company

From currently the telecommunication industry development to see, the speech lead-in turn, it is irresistible general trend that the fixed network breadth take to turn. Move the speech acts for the fixed network speech trend obvious, the differences competition vehemence, traditional fixed telephone growth tired, increase the quantity not to increase to accept the widespread existence of phenomenon, result in fixed network management very difficult.If the fixed network hases no new business growth to order, move will continue to the reposition of redundant personnel speed of the fixed network speed. Under the new situation, how the MS telecommunication company is the adjustment conducts the way of thinking, developping the view leading in science under head into can keep on the development of new road, with the competitive advantage that seek the business enterprise and can keep on development is main purpose.This thesis includes four parts totally, the first part introduced the development history of the world and our country the telecommunication profession and the competition present condition, and the analysis and summary that carried on the synopsis to the existent problem, at the same time, prospected the future of the telecommunication profession. Combine the synopsis introduced the research object of this thesis the development present condition of the MS telecommunication company;The second part is the analytical part of the thesis, is also one of the most important parts of this thesis, analyze the internal ability of the key factor( the CSFs analysis) and companies of success of the macroscopic environment( PEST analysis), profession competitionstructure( the 5 F model analysis), main rival, profession of the MS telecommunication market, and did to settle the contrast analysis of sex to the competition ability that the profession competes the situation and each opponent, explicit the advantage and bad situation, opportunity and threats of the company;The third part is the marketing strategy to establish the part, with front of analysis for foundation, pressed the consumer behavior and values to contribute to carry on to subdivide to the MS telecommunication market, chose the target market according to the oneself ability, establish the market marketing of the MS telecommunication total strategy, compete the strategy to combine with the marketing the strategy;Four-part cent is in order to insure the strategic smooth implement of the marketing establish and obtain the successful guarantee system for need, main organization the choice of the system, section job, the customer' s manager, train and evaluate, manage the procedure and management systems, the marketing information systems construction and corporate culture construction to carry on the treatise.This text set up the strategic system of the market marketing of the MS telecommunication systematically, among them strategic analytical frame of current marketing, also have the definitely strategic activity plan, this text is creative to be placed in in close combined the economic characteristics of the telecommunication industry and the telecommunication industry development of the worlds nowadays and go forward the medium actual condition, have the stronger application value.