Business Plan Of "Yuanning" Trade Company

Faced the official restriction on license issue ,the motorcycle industry is on a hard way in China. While the multinational motorcycle giants like Honda endeavor to tap into this market. Is there any chance ? Can we catch it? How to find the chance and use resources to catch it? The answer is in the business plan.According to the realistic situation of motorcycle sale in SiChuan and development of Yuanda company, This plan exercise synthetically the theories of strategy, operational research, business plan, marketing, human resource, finance and accounting, analyzing the good prospect and opportunities of motor-sales in rural market. Firstly, the most important thing is making the right decision. We prove with sufficient and objective data the feasibility of obtaining authority of agency of Honda-Sundiro Motorcycle for start-ups. Secondly, how to do the right decision exactly? By flattening the structure of sales channel, we commit to establish Partner Sales Network and create new service brand as Yuanda Good fellows. "Yuanning" trade company is a suitable organization to carry out this business plan, mostly because the administer team is powerful and experienced.Another contribution of this paper is to have positive thought and discussion on the marketing model of durable consumer goods of big size in rural market. How to handle the vast country market in China integrating the experience about city market? The paper is working hard to do some active research.