The Study Of Transnational Operations Strategy Of Motorcycle Enetrprises In Chongqing

Chongqing motorcycle industry is an important pillar industry,which attracts most concern about the progress of the internationalization.Research works on Chongqing motorcycle enterprise internationalization path and phase characteristics,analyzing the enterprise's own stage of development,which will be supportive to who will carry out international operations of the motors.this paper takes Chongqing motorcycle industry as a research object,and combine with the its own characteristics to explore the necessity of internationalization,to analyze the Thai market which is the most attractive potential market,and finally provide the market strategies and recommendations for the sustained and healthy development of Chongqing motorcycle industry in Thailand.Thailand is the largest motorcycle manufacturing base and export base in Southeast Asia, so in Thailand's motorcycle market has great potential,and Chongqing motorcycle in Thailand has significant comparative advantages.Thailand is one of the best choices for Chongqing motorcycle industry enter into the international market,this paper has done a detailed analysis of the specific situation in Thailand as well as the motorcycle market,and drawn the systematic research of Chongqing motorcycle industry develop in Thailand,which can be reference for Chongqing motorcycle entering similar developing countries.In previous literature domestic scholars focused on the path of multinational operations,as well as the elements of the location choice.Researches on these two aspects have a strong guiding significance to this paper.But the previous researches based on the fact of the Chinese motorcycle industry internationalization are not systematic and compeletly,there is no depth study of combination of motorcycle industry between Chongqing and Thailand,so this paper has a strong practical significance. This paper is mainly constituted by the preface and sixth chapter.(1)Industry development and the internationalization status of Chongqing motorcycle.Begin with the significance of international motorcycle enterprise internationalization,combined of transnational business theory,from the development of motorcycle industry of Chongqing, Chongqing Motorcycle international status of enterprises,Chongqing motorcycle industry trends, and Chongqing motorcycle industry development problems in Thailand four aspects to analysis industry development and the internationalization status of Chongqing motorcycle.(2) The necessity of internationalization for Chongqing motorcycle industry.This article from the market-seeking motives of multinational business,trade-oriented alternative motives of multinational business and technology-based multinational operation to obtain the real motivation of Chongqing motorcycle enterprises to conduct multinational operations;At the same time,Chongqing motorcycle industry conditions have multinational operations is because of its cost advantages and technical comparative advantages,the support of industry clusters and the government industrial policy guidance.(3)Set Thailand as an example,combined with Thai country's motorcycle market to analyze the feasibility.First analyze the Thai motorcycle industry situation including the domestic production, sale,import and export analysis of the,and then conclude Chongqing motorcycle industry has cost advantages,cultural advantages,and positive macro-economic policies.(4)The quantitative analysis of internationalize path selection.In this paper,from a trade-style entry mode,contractual entry mode,and investment-style entry mode combined of the enterprise's own conditions,the degree of technical difficulty,entrepreneurs,international and domestic factors and environmental factors which can affect choosing the path of internationalization.(5)In the last part,this research concludes the best entry mode-foreign direct investment mode, chose the production and management systems entering,and adopt the joint venture mode first and set the wholly-owned mode for target.For the business strategy suggestion,this research proposes to strengthen internal industry's resources of Chongqing motorcycle,enhance access management and industry management,strengthen the Government support in Thailand,the implementation of brand strategy,integrate investment in Thailand marketing service management,cultivate high-quality overseas talent,and set up industrial early warning system in Thailand.