Study On Strategy In Daqing Nanyuan Co.,Ltd

When marketing environment change,if enterprise have sense,if enterprise strategy can be worked out by changing of inner condition and outer environment if enterprise strategy can be carried out,that basically decide enterprise future.On the background of petroleum companies recompose, DaQing Nan Yuan Co.,Ltd was built up from DaQing Nan Yuan Co., Industry, the inner and outer environment had been greatly changed after Nan Yuan Co.,Ltd built up,the changed policy had impacted on the existence and development of the enterprise.To study industry specialty and inner resource of Nan Yuan Co.,Ltd from the view of strategy, summarizing the reason that Nan Yuan Co.,Ltd got into business trouble : the 1st is unreasonable industry structure, products are not concentrated,not form industry scale; the 2nd is the shortage of flow capital,that lead enterprise not to run normally; the 3rd is not developing market very well,not setting up effective marketing network; the 4th is that organization structure do not suit with enterprise module.Analyzing on inner and outer environment of enterprise,strategy of enterprise had been fixed on , that is to adjust industry structure and quit from some of the parts .the whole strategy change of Nan Yuan Co.,Ltd is to focus attention to the petrochemical field. Under the general strategy goal,redistributing the inner resource of enterprise, establishing enterprise function strategy and means ,these include financial strategy, marketing strategy, product structure adjusting strategy organization adjusting strategy ,human resource strategy ,R&D strategy. The establishing and implementing of Nan Yuan Co.,Ltd's function strategy proved the necessary and essentiality of setting up enterprise strategy.All of the strategy plans are the bases on DaQing NanYuan Co.,Ltd , which are implementing step by step .Meantime, the achievements of studying can also give some reference in reforming & strategy planning of state corporation, especially for the resource processing enterprise.