| Pharmacy industry has great relationship with people's surviving and health thus has been much emphasized. It is highly potential and has been growing continuously fast. Specifically, Chinese pharmacy industry has developed more quickly than it had even been since China opened for world. It has become the important prop of the national economy. By virtue of the fact that China has entered into WTO, pharmacy industry is now confronted with intense competition. In this situation, it is very important to establish valuable development strategy. HS medical company, the object this dissertation researched, is just a middle enterprise under such circumstance.First this dissertation does a particular analyze from the exterior and interior conditions. As to the exterior condition, it analyze mainly from the economic, culture, environment, population and politics, the five aspects of the enterprise. While as to the interior conditions, it expatiates respectively from the material and immaterial resources. At last it does an analyze about the enterprise's using a chance and eluding the risk based on the EFE matrix theory under the exterior conditions and comes to the enterprise's holistic material numerical value to analyze its material predominance and inferior position. At the same time, it compares the enterprise with the famous enterprises about this industry and representational enterprises in this area and comes to the status in the industry and the weakness.After analyze of the enterprise's whole condition, it analyses the enterprise's consecutive 5 years' annals about coming into the market and comes to this company's distribution income relied on the main product rhinitis-easy all the time to support the conclusion. In order to analyze the structure conditions of the company's products more intensively, this dissertation aimed at the representational 5 kind products of the HS medicine company respectively adopt three analyze tools, the Boston matrix theory, GE matrix theory and products combination analysis to analyze the existing products from three points of view and comes to the three main conditions existing in the structure aspect of enterprise's products, that is (1)if the competition ability of the rhinitis-easy... |
